Month: January 2021

How Do I Know If I Got A Good Deal On a Car?

How Do I Know If I Got A Good Deal On a Car?

Buying a car is extremely confusing. There are add-on offers, sales prices, the out the door price, special rebates … The list goes on and on. By the time you finally agree to the numbers, you’re left wondering, “How do I know if I am getting a good deal or not?” And...

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What is Car Dealer Holdback?

What is Car Dealer Holdback?

Dealer holdback is an amount of money paid to a car dealership from the manufacturer on each new vehicle they sell. Every automaker offers a different amount, but typically, dealer holdback is a percentage of the MSRP that ranges between 1% and 3%. Dealer holdback is...

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What to Do at the End of a Car Lease

What to Do at the End of a Car Lease

When it comes to the end of a car lease, you have a few different options for what you can do. To make the best choice possible, it’s important to understand a few factors that go into the different lease-end options you have at your disposal. Deciding what to do at...

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CarMax Love Your Car Guarantee: What You Need to Know

CarMax Love Your Car Guarantee: What You Need to Know

CarMax just announced a new program that is the first of its kind: The CarMax Love Your Car Guarantee. We scoured the Internet for every piece of information we could find on this new guarantee to put this post together for you. In this CarMax Love Your Car Guarantee...

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F&I Menu Selling: Don’t Fall for It!

F&I Menu Selling: Don’t Fall for It!

You just negotiated and agreed to a car deal. Congratulations! Now isn’t the time to put down your guard … As one sales process ends, another is about to begin. You see, the F&I (finance and insurance) office is where the real money is made in a car dealership....

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The 4-Square: Don’t Get !@#$%& When Buying a Car

The 4-Square: Don’t Get !@#$%& When Buying a Car

Misdirection is the secret to every magic trick ever created. It's also the secret to the smoothest tricks performed by car salespeople. One classic old-school dealer close is called the 4-square close. It's a specific type of close that's been used for decades and is...

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