Reviews of Cma’s Honda Of Winchester

  • Reviewed on 2022-04-23

    MakeHonda
    Model
    Doc Fee
    Did you purchase a new or used vehicle?New
    Year2022
    Did they sell you the car at MSRP?Yes
    Did they require you to purchase accessories?No
    Did they require you to purchase protection packages?Yes
    How likely is it that you would recommend this dealer to a friend?10
    What fees did they add and how much did they charge you?
    What accessories or protection packages did they require you to purchase and how much did they charge you?Antitheft package for $399, which I recognized as a 'profit center' item for which I have no use, but I did not try to negotiate in light of the current shortage situation.
    Is there anything else you want to share with us about this dealership?I watched the honda.com website frequently until the 2022 Accord models were made available in the last week of October 2021. I configured a factory build with the dealer-installed accessories that I wanted, and visited my local Honda dealership in Winchester, VA on November 2, 2021 to place a signed buyers order with a $500 deposit. Back then the story was that factory orders were running around 3 months. After waiting for 4 months, on March 2, 2022 I inquired about the status of my order to the dealership. I don't know where my factory order is/was in the pipeline, but subsequent to my inquiry the dealership obtained an identical 2022 Accord Touring in my specified exterior and interior colors from another Virginia dealership. I completed the all-cash purchase on March 5 and picked up the car on March 6. Because of the information I learned from YAA, I got the car at what I considered to be a fair price in light of the ongoing global shortages, with some interesting sidelights. The buyers order was written at the November 2, 2021 MSRP with no additional dealer markup. There were also two 'profit center' fees ($499 document fee and $299 anti-theft fee) which I accepted without negotiation in view of the inventory scarcity situation. I requested an additional $2,365 including labor in 11 dealer-installed accessories (all-season floor mats, splash guard set, trunk tray, cargo hook, cargo net, body side molding, gloss black fender emblems, moonroof visor, puddle light, interior illumination, heated steering wheel). Interestingly, the Winchester, VA Honda dealership had been merged with the CMA Group since placing my order at the beginning of November 2021. When I went in to complete the purchase on March 5, my sales consultant informed me that it was the CMA Group's policy to not charge additional dealer markup fees. The dealership from which they obtained the car had a $3,500 additional markup! In addition, although the base MSRP on the Accord Touring had increased from November 2021 to March 2022 by $650 from $37,400 to $38,050, the dealership was not charging me for it, even though I knew from YAA that a manufacturer price increase is allowable on a factory order. The dealership did (on paper) increase their 'profit center' item fees by a $300 addition ($200 + $100) since November 2, but they negated the increase to me by deducting the $300 from the cost of the dealer-installed accessories from $2,365 to $2,065. For this fully-loaded car, the price of the vehicle with the dealer-installed accessories was $40,945. The taxes, licensing, and total fees (including the two 'profit center' fees) amounted to $3,005, for an out-the-door price of $43,950. My estimate is that the dealership made above-the-line profits of approximately $1,900 over invoice plus $800 in the two discounted 'profit center' fees, plus whatever the dealership profits from my 11 requested dealer-installed accessories. In the current shortage environment, I consider this to be an eminently fair deal, since I recognize that a dealership must make a profit in order to stay in business. And I am not forgetting to acknowledge that I am thrilled with this vehicle! The dealership also includes a 'lifetime' powertrain warranty on the vehicle at no cost. In addition, the dealership will perform Virginia's required annual safety inspection at no cost (usually around $20) for any vehicle purchased from a CMA Group dealership.