Our mission

Break down information asymmetry

We improve every stage of the vehicle purchase and ownership journey to help advance the automotive industry.

Guided by our principles

We look for these principles in all our employees, and how we operate as a whole.


Seek first to understand – our community, our co-workers, ourselves


Serve and work on behalf of our community


Everything we do is done with clarity and visibility

The long game

We’re not in it for the “quick buck” — change takes time, and we’re invested in fulfilling our vision


Equal attention to what we like to do, what we want to do and what we need to do


Treat others the way you would like to be treated

The YAA Story

YAA saves you time and money when it comes to your auto. With digital tools that level the playing field, on-call expert support, and an active community, you can buy and own your vehicle with confidence.

Odds are, the last time you bought a car you were excited … Until you got to the dealership. How is it that most people would rather go to the dentist than make the second largest purchase of their life?

What drives the discontent? Is it the lack of transparency? The “grind it out” nature of negotiating? The antiquated practices of car salespeople?

It’s likely a combination of all three, and that is why father-son duo, Ray and Zach Shefska set out to found YAA. With Ray’s 43 years of dealership experience, and Zach’s insatiable appetite to question the status quo, YAA was born to make buying, owning, and selling an auto more efficient and fair for everyone involved.

Who we are

Ray Shefska

Ray has 43+ years of experience in the retail automobile business, holding varying roles (from Salesperson to General Manager). Ray aspires to make buying or leasing your next car fast, simple and transparent.

Connect with Ray

Arash Soheili loves building technology to help car buyers!

Arash Soheili

Arash co-founded YAA with Ray and Zach in 2019 after realizing how broken the car buying process was for the consumers. After receiving a PhD in Organic Chemistry, Arash pivoted to software development, and has never looked back.

Connect with Arash

Arash Soheili loves building technology to help car buyers!
zach shefska headshot

Zach Shefska

Zach co-founded YAA in 2019 after convincing his then retired father (sorry, dad) to join him in an attempt to make the car buying process more confidence-inspiring and consumer friendly. Two years later, he’s still working with his dad, and loving every second of it!

Connect with Zach

How we make money

YAA makes money from people like you. No dollar of revenue we earn comes from another source. To be crystal clear that means we take no compensation from car dealerships, repair shops, or automotive manufacturers.

You pay us for one of two things:

  1. Membership to YAA; and/or
  2. Add-on auto products such as financing and insurance

Why are you telling me this?

Many online automotive research and vehicle search businesses proclaim to be “customer-centric” and in support of car buyers. These same businesses make money by selling your information to car dealerships as “leads.” To be clear, YAA does not, and never will engage in behavior like this.

The business model of “looking like the good guy” and then turning around and selling your information to car dealers simply perpetuates the unfair and inefficient practices that plague buying and owning a car.

We feel that it is of the utmost importance that you understand how YAA makes money so that we can earn your trust in our mission to break down information asymmetry and evolve the industry.

Why do you need to make money?

YAA needs to make money to invest in solutions that empower our members. Recruiting smart and capable people costs money. You need smart and capable people (who are committed to a common goal) in order to enact change.

Okay, so how can I support YAA?

Please consider becoming a YAA member. Your financial contribution is greatly appreciated. If you are happy with the help we provide, please share YAA with a friend, family member, or colleague.

Not sure where to begin?

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Basic Membership


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  • Research up to 3 vehicles
  • Negotiation insights
  • YAA Community forum
  • Extended warranty
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Benefits that pay for themselves.

  • Everything in Basic, plus
  • Auto Advocate On Demand (Live Chat) New
  • Premium Members YAA Community forumNew
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  • Trade-in valuations powered by Black Book
  • Car buying email templates
  • YAA Courses for premium members

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